The second quarter of 2021 has seen the first stall in the development of SVoD in France after a 2020 marked by a signification increase of SVoD market penetration.

According to OTT figures released by NPA Conseil, SVoD’s rate of subscriptions to one service at least among French Internet users above 15 years old dipped under the 50 per cent mark, back to its 49.8 per cent level off September 2020, after a peak at 52.8 per cent in March 2021.

Source: France: SVoD growth stalls