UK government seeks to level the playing field between linear and on demand

Netflix, Amazon Prime Video and Apple TV+ could be brought under UK governance as part of stricter rules to protect audiences from harmful material.

It says the proposals would mean audiences, particularly children, would receive a consistent level of protection on video-on-demand services as they do on traditional broadcasters. In a consultation it wants to see how the content standards currently applied to the BBC and Sky might be extended to on demand.

Source: UK government seeks to level the playing field between linear and on demand