Annual revenues of US SVoD services are forecast to nearly equal those of traditional pay-TV in 2027, marking a critical tipping point in the ongoing decline of cable TV, IPTV, and satellite TV services as streaming rises to dominate the media landscape. Revenues from SVoD services such as Netflix, Prime Video and Hulu are forecast to increase from nearly $47.6 billion in 2022 to $64.6 billion in 2027, recording a compound annual growth rate (CAGR) of 6.3 per cent, according to GlobalData, the data and analytics company.
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