Sports-first live TV streaming platform FuboTV has partnered with ad-tech outfit iSpot.tv to bolster connected TV measurement across its premium video advertising inventory.

Leveraging iSpot’s cross-platform TV measurement solution, Fubo said it is now able to quantify the number of ad impressions delivered to incremental households not reached on linear TV and person-level audience estimates to account for co-viewing. An iSpot measurement study for three major TV advertisers across distinct industries found that on average, 40% of ad impressions served on Fubo reached incremental households that are unreachable on linear TV.

Source: FuboTV teams up with iSpot.tv for connected TV ad measurement – Digital TV Europe