Deutsche Telekom presents its vision for long-term Pay TV operator success

Deutsche Telekom has been outlining the value-adds that will ensure the future success of Pay TV operators in a world where content giants can go direct-to-consumer and Smart TV makers are aggregating more television in increasingly compelling UIs. Unbreakable service delivery, super-aggregation, multi-app subscription management and exceptional holistic content discovery are key pillars. This vision can only be achieved using a set-top box today, and one day a virtual STB on third-party Smart TVs or DT’s own version of Sky Glass. Being just another Smart TV app among apps is not a long-term option for big screen delivery.