Synamedia Clarissa for Vodafone

Video software provider Synamedia has confirmed that multiplay telco Vodafone Deutschland has gone live with Synamedia Clarissa to help evaluate advertising performance and reveal actionable insights into viewing behaviour across its GigaTV service. These business insights are designed to help to create new business opportunities in the advertising industry and drive decisions about future product features and service updates.

Source: Synamedia Clarissa for Vodafone