Gracenote, the content solutions business unit of Nielsen, has joined the Entertainment ID Registry (EIDR) Board. EIDR is a unique identifier system for audio and video content, designed to provide a standard way of identifying and tracking works across the media supply chain. Gracenote is a leading global provider of TV and movie metadata, and Gracenote IDs help power the content distribution and discovery ecosystem by linking data assets related to programmes, such as descriptions, genres, cast lists, imagery and availability on a platform.
TV & Video Industry News 