ITVX and Apple TV+ have shown strong growth among viewers in the UK, with Netflix hit by a loss of subscribers, according to research and consulting firm Kantar. 

Kantar data revealed at the end of 2022, consumers scaled back their video streaming subscriptions with 144,000 households dropping out of the VoD sector altogether and a total net loss of 167,000 subscriptions.

Source: ITVX and Apple TV+ shows strong growth in UK market, while Netflix struggles – Digital TV Europe