UK broadcast regulator Ofcom is seeking views on whether to remove some or all of the stricter advertising rules that apply to commercially-funded public service broadcasters.

All UK broadcasters are subject to restrictions on the quantity and scheduling of advertising on their channels. But under rules introduced over 30 years ago, the public service broadcasting (PSB) channels – ITV, STV, Channel 4, S4C and Channel 5 – are subject to tighter advertising restrictions than non-PSB commercial channels, such as ITV2, 5USA and Pick.

Source: Ofcom consults on advertising rules