Contextual targeting is becoming increasingly relevant for advertisers, says Thomas Bremond, SVP & CRO International at FreeWheel. “If you combine first-party data with contextual targeting, you potentially have something that is very powerful.”
In this interview, Bremond breaks down the various collaborative approaches in different markets, the ongoing unification of sales channels, and the positive influence of FAST players. Filmed at New Video Frontiers 2023 in London.
Source: FreeWheel is Seeing More Interest in Contextual Targeting than it Has in Ten Years