In today’s data-driven world, comprehensive analytics solutions are no longer optional for online video companies looking to stay ahead of the curve. Streaming providers have a unique challenge: they need to monitor both the technology and business aspects of their services to unify learnings and deliver the best possible user experience while maintaining a competitive edge. To achieve this, they require an analytics solution that covers the entire video pipeline, providing both video and application-related insights.

Source: The Importance of Holistic Analytics for Video Streaming Providers