Asia-Pacific multichannel operators have become hybrid providers, with both traditional multichannel and virtual multichannel or OTT subscription offerings launched in recent years, according to Kagan’s 2022 survey of OTT partnerships and virtual multichannel services. The study also noted the increasing popularity of online video-streaming services and dwindling traditional pay-TV subscriptions. Many telcos without their own pay-TV services have also launched streaming video platforms to compete with both multichannel operators and third-party OTT providers.