Paramount Global is to integrate its Showtime brand into Paramount+ across both streaming and linear services in the US, and has cancelled three drama series as a result of the move.

Showtime will be rebranded as Paramount+ with Showtime in a move that CEO Bob Bakish said in a memo to staff would drive “stronger alignment across our domestic and international Paramount+ offerings” and “unlock operational efficiencies and financial benefits across our broader portfolio.”

Source: Paramount+ & Showtime to merge in US, three shows cancelled in push for “franchise potential” – TBI Vision