Research: UK families value SVoD age ratings

A study from the British Board of Film Classification (BBFC) into attitudes and understanding of age ratings and content advice among UK-based parents and caregivers of 4-to 15-year-olds, as well as young people aged 12-19, reveals that nine in ten (90 per cent) parents/caregivers of 4-to 15-year-olds and eight in ten teenagers aged 16-19 consider age ratings and content advice to be of equal importance on streaming services as they are for films in the cinema.

Source: Research: UK families value SVoD age ratings

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