Deutsche Telekom, Orange, Telefónica and Vodafone Plan Advertising ID Joint Venture

A filing with the European Commission shows that European telcos Deutsche Telekom, Orange, Telefónica and Vodafone are planning to launch a new ad tech joint venture, which will operate a privacy-led ad ID solution based on their own first-party data sets.

Source: Deutsche Telekom, Orange, Telefónica and Vodafone Plan Advertising ID Joint Venture

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