What’s Inside Google’s Android Sandbox?

Just under ten months ago, Google announced plans to remove advertising identifiers from Android mobile devices. With Apple’s App Tracking Transparency policy having already severely limited advertisers’ ability to track and measure mobile campaigns, the news theoretically had the potential to intensify mobile apps’ identity crisis.

Except Google maintained, as has been the case with the removal of third-party cookies from its Chrome web browser, that it wouldn’t do anything drastic before a suitable, more privacy friendly replacement was ready to go. And again as has been the case on Chrome, Google launched its own Privacy Sandbox initiative to develop those solutions.

Source: What’s Inside Google’s Android Sandbox?

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