At the end of 2021, a new phase of competition began in the Latin American OTT SVoD market, reports Dataxis. Three major US studios launched their platforms in the region: Disney+ and Star+ (Walt Disney Company), HBO Max (WarnerMedia Discovery), and Paramount+ (Viacom). They joined Netflix, the historical leader, and Prime Video (Amazon), the main single competitor from 2020. This consolidated a structure of five major players in a universe with dozens of smaller-scale competitors that target vertical niches or compete with local content. New entrants have positioned themselves on price and through strategic alliances. One notable effect of this scheme was that Netflix slowed its growth and ceded space to its rivals.