GroupM Forecasts Connected TV Growth will Outweigh Linear TV Declines Over Next Five Years

WPP’s media arm GroupM has revised down its global advertising growth expectations for this year and next year, in its appropriately titled This Year, Next Year report. GroupM expects global growth of 6.5 percent this year, excluding US political advertising, a significant drop from its earlier forecast back in June of 8.4 percent. Meanwhile growth next year is expected to reach 5.9 percent, down half a percentage point from its June forecast of 6.4 percent.

Source: GroupM Forecasts Connected TV Growth will Outweigh Linear TV Declines Over Next Five Years

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