Sweden: AVoD has bigger reach than SVoD

Mediavision’s Q3 analysis shows that 90 per cent of all 15-74-year-olds in Sweden view AVoD services at least once a week. This compares to the 75 per cent reach of SVoD services during the same period. Advertising supported services thereby qualifies as the category with the highest reach over the course of an average week.

Source: Sweden: AVoD has bigger reach than SVoD

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