TCL, the television manufacturer, surveyed nationally representative samples of key European countries on how they intend to follow and experience the ongoing World Cup. Developed in partnership with Consumer Science & Analytics (CSA), the survey was carried out in the UK, France, Germany, Poland and Spain. The findings revealed that, while there were some differences in views across markets, mostly due to cultural factors, the passion for the game and the desire to connect with loved ones were common threads.

Source: Survey: 86% Europeans will watch World Cup at home