ITV launches unified channels branding

Ahead of the launch of AVoD service ITVX, commercial broadcaster ITV’s channels have been given a fresh look, with new channel branding, on-screen presentation and idents rolling out across all on air channels.

ITV Creative and brand agency DixonBaxi have partnered on the work, as well as the creation of the new brand identity for ITVX, which launches officially on December 8th.

Source: ITV launches unified channels branding

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