Amazon is subjecting Alexa to a performance review

An Echo Dot with Clock on a counter

Amazon might be changing how it thinks about Alexa.

Amazon’s Alexa assistant is under the microscope as part of a major cost-cutting review headed up by CEO Andy Jassy, according to The Wall Street JournalAlexa has become a major part of Amazon’s devices and smart home strategy, but documents seen by the WSJ indicate that the company’s entire devices unit has had an operating loss exceeding $5 billion in some recent years.

Source: Amazon is subjecting Alexa to a performance review

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