Analysis: UK primed for SAVoD

November 3rd marked Netflix’s official launch of its ad-supported tier, notes research and strategy consultancy MTM. The platform joins other Subscription & Advertising Based VoD (SAVoD) platforms such as Discovery+ and NOW in the UK who offer tiered propositions, which includes a cheaper ad-inclusive tier. Disney+ also announced it would be replacing its basic package with an ad-supported tier, meaning existing customers will be required to pay more to access ad-free content.

Source: Analysis: UK primed for SAVoD

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