Report: Subscription TV suffering

Across Samsung Smart TVs in Europe, ad-supported video on demand (AVoD) services’ share of streaming hours per TV screen has increased 5 per cent since the beginning of the year. This is an ongoing indication of the evolving way in which audiences are accessing content. As the cost of living rises across the world, and free streamed television offerings improve, the appeal of free ad supported content is growing.

Source: Report: Subscription TV suffering