Report: Freevee the future FAST window of Prime Video?

Amazon will soon publish its Q3 2022 results. The end of the health crisis, at least in terms of movement restrictions and business operations, the inflationary pressures and the subsequent decrease in purchasing power have significantly impacted the e-commerce giant and hence, its profitability. While Amazon still announced a 7 per cent growth in Q2 in terms of revenues, its operating result has been divided by more than two ($3.3 billion versus $7.7 billion a year ago). In this context, Dataxis asks: is it in the best interest of the group to fully integrate its AVoD platform Freevee as a free window integrated within Prime Video, in an attempt to increase the conversion rate to the SVoD service?

Source: Report: Freevee the future FAST window of Prime Video?