Data: Streaming nears 40% of total TV usage

Media measurement company Nielsen’s latest monthly total TV and streaming snapshot report, The Gauge, reveals that streaming remained the most-watched TV format in September, capturing 36.9 per cent of overall television usage and marking another record-high share for the category. Broadcast also saw an increase in September with its share of TV climbing to 24.2 per cent, while cable’s share dropped to 33.8 per cent. Television usage as a whole was up 2.4 per cent in September compared to August.

Source: Data: Streaming nears 40% of total TV usage

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