Lionsgate distribution chief talks FAST, ad-funded streaming at MIPCOM – Digital TV Europe

As the world’s TV industry gathered in Cannes for MIPCOM 2022, Lionsgate’s president of worldwide TV distribution Jim Packer used the event to raise a potential challenge for SVODs like Netflix plotting a move into advertiser-funded streaming.

Source: Lionsgate distribution chief talks FAST, ad-funded streaming at MIPCOM – Digital TV Europe

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