C4 unveils Channel 4.0 digital-first brand

UK public service broadcaster, Channel 4, is to launch an all new digital-first brand, Channel 4.0. The new content destination will be home to masses of fresh new social formats and returners, all rooted in youth culture. The content will have a core focus of reaching, engaging and entertaining 16–24-year-olds, with younger teens actively welcomed in.

Source: C4 unveils Channel 4.0 digital-first brand

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