Digital monetisation capabilities for NEXTGEN TV

Pearl TV, the coalition of US broadcast companies transitioning to NEXTGEN TV, is expanding expanded support for digital video advertising technology in its Web TV platform, RUN3TV. It brings digital advertising capabilities equivalent to the web and connected TV, and is a key driver for broadcaster’s return on investment in NEXTGEN TV services. Now with more monetisation opportunities, broadcasters deploying NEXTGEN TV gain a critical time-to-revenue advantage.

Source: Digital monetisation capabilities for NEXTGEN TV

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