UK viewers ‘turning to ad-supported streaming’ – Digital TV Europe

UK viewers are increasingly turning to ad-supported streaming options, with momentum likely to grow, according to research commissioned by LG Ads Solutions, the ad-tech arm of consumer electronics giant LG.

In a survey of 1,000 consumers in October, LG Ads Solutions found that the top three streaming services used by UK consumers were Netflix (used by 86% of respondents), Prime Video (64%) and Disney+ (60%)

Source: UK viewers ‘turning to ad-supported streaming’ – Digital TV Europe

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