Omdia: 60% of Netflix subs will be on ad-supported tier – Digital TV Europe

Three out of five Netflix subscribers will be on the streamer’s ad-supported tier by 2027, according to research outfit Omdia.

Omdia estimates that by that date nearly 60% of global Netflix subscribers will be on the ad-supported tier. This change will happen through a combination of new subscriber acquisition and downgrading of existing subscribers to the ad-tier, according to DTVE’s sister research group.

Source: Omdia: 60% of Netflix subs will be on ad-supported tier – Digital TV Europe

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