Report: Streaming 35% of US TV consumption in August

Nielsen’s latest report from The Gauge, the media measurement company’s monthly total TV and streaming snapshot, revealed that streaming usage represented 35 per cent of overall television consumption in the US in August, marking another record-high share for the format and its second month as the top TV viewing category. Broadcast and cable each gained in August as well, with shares at 22.1 per cent and 34.5 per cent, respectively.

Source: Report: Streaming 35% of US TV consumption in August