MultiChoice Group implements Irdeto Server Side Ad Insertion

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Irdeto has announced the rollout of Irdeto Server Side Ad Insertion (SSAI) by MultiChoice. Irdeto SSAI, launched to the market in January 2022, maximizes addressable live ad inventory of OTT video at scale while delivering a seamless ‘TV-like’ viewing experience.

Source: MultiChoice Group implements Irdeto Server Side Ad Insertion