Report: OTT a third of TV subscriptions in Nordics

In the Nordics, the pay-TV landscape has changed considerably since the introduction of OTT services, reports Dataxis. The region was a testbed for some of the most popular streaming services when they first addressed the European market, with Netflix and HBO available there since 2012 already. Ten years later, it’s easy to see how the early adoption of streaming services and its impact on content viewing consumption gave a digital makeover to the local TV distribution industry.

Source: Report: OTT a third of TV subscriptions in Nordics