Report: 95% linear TV ad impressions reaching only half of US

Samba TV, a provider of omniscreen data and analytics, has released its latest State of Viewership report, analysing approximately 24 billion hours of linear and streaming during the second quarter of 2022. Samba TV’s targeted insights illustrated a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad market, a tsunami of new content flooding streaming platforms, and an increasing likelihood for streaming subscriber churn.

Source: Report: 95% linear TV ad impressions reaching only half of US