Ofcom: BVOD Offers Hope as TV Viewing Falls

Last year saw UK broadcasters achieve their highest revenues in five years, thanks to post-pandemic TV advertising resurgence, according to Ofcom’s Media Nations 2022 report.

As lockdown restrictions lifted in 2021, live TV viewing fell by 13 percent but TV advertising returned to growth after six consecutive years of contraction. Ofcom found that ITV, Channel 4 and Channel 5 collectively generated £2.4 billion as a result. The regulator warned that anticipated economic slowdown could stymie future growth.

Source: Ofcom: BVOD Offers Hope as TV Viewing Falls