Survey: 51% of Brits won’t pay extra to avoid streaming ads

Global market research platform, Appinio, has released research on the UK population’s preferences on paying for streaming services.

Appinio polled 1,000 Brits, discovering that over half (53 per cent) would prefer not to watch commercials and ads on streaming platforms, with Gen-Zers being the most bothered (61 per cent). That said, just over half of Brits (51 per cent) would not be willing to pay an additional fee to avoid ads or commercials.

Source: Survey: 51% of Brits won’t pay extra to avoid streaming ads