Record ad commitments for Disney – Digital TV Europe

Disney has revealed that it has secured US$9 billion in commitments from advertisers for the 2022-23 fiscal year.

The figure is a record for the media giant, which is set to launch an ad-supported version of Disney+ in the US in late 2022. Streaming services Disney+, ESPN+ and Hulu made up 40% of the total commitments, with Disney’s traditional TV business still proving to be a major draw for advertisers.

Source: Record ad commitments for Disney – Digital TV Europe