More than half of US advertisers using CTV, OTT to increase spending

Investment and optimism for connected TV (CTV) advertising are high and continuing to rise fuelled by its ability to precision target and achieve full-funnel brand goals, says research released by Advertiser Perceptions and Premion, a premium provider of CTV/OTT advertising solutions.

Source: More than half of US advertisers using CTV, OTT to increase spending