iQIYI boosts streaming ad relevance with Unified ID 2.0

As the identity solution designed to reflect the contemporary digital marketplace gains momentum and as it aims to prepare for a cookie-less and privacy-conscious future, streaming service iQIYI has implemented The Trade Desk’s Unified ID 2.0 solution on its international service.

Source: iQIYI boosts streaming ad relevance with Unified ID 2.0