Google Analytics outlawed in Italy – Digital TV Europe

Italy’s data protection authority has declared Google Analytics illegal for use in the country.

The body, Garante, stated that Google had unlawfully transferred users’ data to the USA in violation of GDPR laws. It said that the US is a “country without an adequate level of data protection.”

In particular, Google Analytics was found to have sent information including device IP address, browser information, OS, screen resolution, language selection, plus the date and time of the site visit. It did so without providing additional measures to ensure it met EU standards.

Source: Google Analytics outlawed in Italy – Digital TV Europe