US pay TV penetration to hit lowest point in a decade within two years – Digital TV Europe

Pay TV subscribers in the US are set to decline to under 77 million households within the next two years. 

According to Parks Associates, increasing cord cutting will see traditional pay TV subscribers decline to 76.7 million households by 2024. This would represent the lowest penetration in a decade and a 27% drop from 2014.

Source: US pay TV penetration to hit lowest point in a decade within two years – Digital TV Europe