By 2024, U.S. traditional pay-TV to have declined to 76.7 million households

According to Parks Associates, U.S. pay-TV subscriptions and revenues are on a continuous decline as consumers embrace OTT services. The firm expects traditional pay-TV to decline to 76.7 million households by 2024, the lowest penetration in a decade and a 27% drop from 2014.

Source: By 2024, U.S. traditional pay-TV to have declined to 76.7 million households