Third consecutive record month for US streaming – Digital TV Europe

Streaming in the US recorded its third consecutive record high as a proportion of overall TV viewing time.

According to Nielsen’s monthly The Gauge TV viewing snapshot, streaming viewership accounted for 31.9% of total television consumption in the US in May. This comes after previous record months in April and March when streaming captured 30.4% and 29.7% of total TV viewing respectively.

Source: Third consecutive record month for US streaming – Digital TV Europe