How OTT giants and Tier-1 network operators are working together to future-proof video streaming

OTT streaming, accelerated by D2C services, the migration of sports rights to streaming services and more interest in 4K, is placing an unprecedented load on networks and creating a danger of congestion and reduced QoE. By joining forces and using the latest advanced CDN and multicast ABR technologies, content providers and network operators can deliver exceptional quality at lower costs, and even create new revenues for both parties. Innovative partnerships can be born, like a network operator offering free or discounted OTT services to broadband customers, so that money does not even have to change hands. This article argues that streaming content providers should shift their attention from global CDNs to local network operator infrastructure to improve their content delivery strategy.

How OTT giants and Tier-1 network operators are working together to future-proof video streaming