Analyst: US SVoD nears saturation

According to actionable intelligence firm Aluma Insights, at year-end 2021, 85 per cent of US households subscribed to a high-speed Internet service, up from 72 per cent a decade earlier. This growing base of connected consumers created a 15-year boon for a number of related industries, among them SVoD providers, connected TV OEMs, and retailers that depended on the widening reach of residential broadband to generate revenue and profits. But those salad days appear to be coming to an end.

Source: Analyst: US SVoD nears saturation