Analysis: Netflix Euro content tops 30%

Netflix is now at or above 30 per cent European content in nearly all of its major European markets, according to research from Ampere Analysis. The notable exception is the UK and Ireland, where 27 per cent of titles are European. France is also slightly under, as are minor markets Belgium and Switzerland. With European 30 per cent quota regulations for streamers already being introduced in a number of markets, Netflix is now just a ‘rounding error’ away from meeting requirements across its entire European footprint.

Source: Analysis: Netflix Euro content tops 30%