TiVo aims to bridge CTV and linear for marketers

TiVo Stream 4KTiVo parent Xperi has said it expects connected TV and TiVo to bolster its growth in 2022, a | Historically linear has lived in its own world, but advertisers are increasingly interested in coordinated messages across media challenges, according to TiVo SVP Walt Horstman.

Source: TiVo aims to bridge CTV and linear for marketers