Smartclip Acquires Realytics for Linear TV Buying Capabilities

Smartclip has acquired European measurement specialist Realytics, the RTL-owned ad tech company announced this morning.

The acquisition combines smartclip’s SSP and Realytics’ DSP to help advertisers measure the impact of TV campaigns on websites, using AI algorithms to enable “better decisioning in traditional linear TV buying,” according to smartclip Europe co-CEO and MD Thomas Servatius.

Source: Smartclip Acquires Realytics for Linear TV Buying Capabilities