Comcast Technology Solutions launches US linear addressable ad product

Comcast Technology Solutions has launched a US national linear addressable advertising system for its customers and technology partners. 

The Comcast Cable-owned tech outfit’s Linear Rights Metadata Management (LRM) product, part of its CTSuit, is designed to tap the SCTE 224 standard to  provide integrated workflows that enable intelligent ad decisioning for tailored household-level TV advertising, according to the company.

Source: Comcast Technology Solutions launches US linear addressable ad product

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